Why We Built GoJoy: The Travel Planning Problem Nobody Talks About

We love travel. Planning it? Not so much.

There's a certain romance to planning a trip. Scrolling through photos of turquoise waters at midnight, bookmarking hidden restaurants, imagining yourself on a cobblestone street somewhere in Europe. For a moment, it feels like the trip has already started.

And then reality sets in. Your browser has 27 tabs open. You're cross-referencing three different hotel sites. Google Maps says one thing, TripAdvisor says another. Your spreadsheet has more columns than a Fortune 500 budget report. You've been at it for days — and you still don't have a plan.

Sound familiar? You're not alone. Not even close.

The numbers don't lie

We didn't build GoJoy on a hunch. We built it because the data is staggering — and nobody seems to be talking about it.

And it's not just about time. It's about how it makes people feel.

Read that last one again. More than a third of would-be travelers gave up on a trip — not because of money, not because of schedule conflicts — because planning was too exhausting. These are vacations that never happened. Memories that were never made.

The 30-tab problem

If you've planned a multi-destination trip recently, you know exactly what we mean. Flights on one site. Hotels on another. "Best restaurants in Lisbon" on Google. "Things to do in Sintra" in another tab. That Reddit thread someone recommended. The YouTube video about hidden gems. The TikTok with the viral rooftop bar. Before you know it, you've got 15 to 30 browser tabs open — and somehow, you're less certain about your plan than when you started.

So you're not just organizing — you're choosing from an infinite menu with no recommendations. And then comes the part most people dread the most:

More stressful than taxes. Let that sink in.

What if it didn't have to be this way?

Here's the thing — people still want to travel. Desperately. 97% of Americans say that having a trip planned makes them happier (US Travel Association). The desire is there. The problem isn't motivation — it's friction.

What if someone handed you the best options on a silver platter — tailored to your interests, your budget, your travel style? Not a generic "Top 10" list. Not a cookie-cutter package. Something built specifically for you, that you could refine and adjust with a simple conversation.

No more drowning in tabs. No more spreadsheet gymnastics. No more planning paralysis.

That's exactly what GoJoy does

GoJoy isn't just another trip planner with pins on a map. It's an AI-powered travel assistant that actually understands what you want — and builds your perfect trip in real time as you chat.

Tell GoJoy what you're looking for: "Two weeks in Southeast Asia, street food focus, under $2k, skip the tourist traps." Watch as it builds your day-by-day itinerary on a live interactive map. Hotels, restaurants, activities, transit times — all calculated, all optimized, all in one view.

Don't like a suggestion? Say so. "Swap that hotel for something closer to the beach." Done. "Add a day trip to that island I saw on Instagram." Done. The AI adapts to you, not the other way around.

And it's not working with stale data. GoJoy pulls real-time information — live events, seasonal activities, current opening hours — so your itinerary isn't just personalized, it's actually accurate.

Your second brain for travel

Think of GoJoy as a travel-obsessed friend who has been everywhere, knows everything, and never gets tired of helping you plan. Except this friend has access to live data, optimal routing algorithms, and the collective knowledge of millions of travelers.

It's already happening across the industry. 78% of travelers say generative AI has improved how they plan trips (Phocuswright, 2025). People are ready for a better way. They just need the right tool.

GoJoy is that tool. No more 30 tabs. No more planning paralysis. No more giving up on the trip you deserve.

Stop planning. Start enjoying.

We built GoJoy because we were tired of spending more time planning trips than actually taking them. We believe trip planning should be exciting — not exhausting. It should take minutes, not weeks.

Your next adventure starts with a conversation.